Google Analytics 103

Google Analytics 103: 9 Common Mistakes To Avoid

If you truly want to improve your online success, get more customers and make more sales, then you need to mind your numbers. The metrics behind what is working or not working is very important for any business that will work. Failures and Successes aren’t built in a day, no brand failed suddenly; it appeared […]

Why You Must Write A GOOD Resignation Letter

So you got a better job? Or you are finally taking that bold step to leave the security of a monthly salary to face the world of entrepreneurship…Well, congratulations. I can understand why you are so excited about the move. But sadly I realised, many people have been taught how to get jobs, but nobody […]

How to Run an Instagram Story Takeover

Want to reach more people with your Instagram stories? Have you considered hosting an Instagram Story takeover to grow a larger following? Collaborating with highly engaged Instagram users will introduce their followers to your content. In this article, you’ll discover how to plan and execute an Instagram Story takeover. What’s an Instagram Story Takeover? Instagram […]

2017 Social Media Marketing Industry Report

Do you wonder how your peers are using social media? Wondering if you should focus more on visuals or live video? In our ninth-annual social media study, more than 5,700 marketers reveal where they’ll focus their social media efforts. This industry report also shows you which social tactics are most effective and how content plays […]

Online Dating; Simple Rules You Need

If you have spent as many years as I have with the internet you will know,, Yahoo personals, Perfspot, AOL, Yahoo messenger chat rooms, and later Hi5. Before Facebook and Twitter came, ‘Social Media’ was basically an Online Dating thing! And from the early 2000s up to around 2005, all we did […]

E-commerce; a tale of Many Colours

2015 was the year online shopping finally won a place in our lives. We looked forward to the new arrivals, watched out for discount sales and even kept vigil for Black Friday. This is not a big surprise due to the increasing accessibility to technology; especially mobile, that Africa now has. The average seventeen-year-old now […]