Driving Business through the internet has increasingly become a major aspect of today’s marketplace. As more Internet-based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium has also risen. More and more marketing strategies are being discovered and developed to cope with the changing face of the business world.
Part of the major discoveries made bother around many ways you can spread the word about your websites in a more affordable way. One of this is Opt-in email marketing, also known as permission marketing. This differs from just saying ‘Email Marketing’ in the sense that, in this case, you don’t just acquire an email database of likely customers or of people that fall within a certain demography; you get them to chose to join your email list! They enrol for your Email Marketing campaigns willingly. Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, materials that take form in newsletters, catalogues and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and more sales. To do this, you must build a list of all those who wants to subscribe to your opt-in marketing list.
Whatever results from this process will certainly be a very good list since they already have shown interest in what you have to show and sell since they have willingly signed in for your list. These are the people who have liked what they have seen on your site and have decided they want to see more and maybe even purchase whatever product or service your company and site has to offer.
I must say it takes a lot of patience and some strategies to accumulate a sizeable number of contacts using this method. But if you can comit to the process, at the end you will have opened up your site and your business to a whole new world of target market; free of charge!
Here are four of the most important rules you should have in mind as you execute.
- Put up a good web form in your site that immediately follows the end of your content
While some may say this is too soon to subscribe for a website visitors application, try to remember that your homepage should provide a quick good impression. If somehow a website visitor finds something that he or she doesn’t like and turns them off, they may just forget about signing up.
- As mentioned in the first tip, make your homepage very, very impressive
You need to have well written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor’s fancy. Make your site useful and very easy to use. Do not expect everyone to be tech savvy.Know your target audience and make the experience friendly to them.
- Give Value
A return customer is more likely to bring in more business. Even then and now, a satisfied customer will recommend a business always. Word of mouth and recommendations alone can rake in more business than an expensive ad. As your clientele roster grows so shall your list. With more members on the list, the more people will get to know about what you have new to offer.
- Keep a clean and private list
Never lose the trust your customers have entrusted you. If you provide e-mails to others and they get spammed, many will probably unsubscribe to you. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.