Based on Google’s guidelines, here are some of the important tips and tricks that can be employed while optimizing your website. If you have hired a consultant or staff for this task; share these tips with them
A website should have crystal clear hierarchy and links and should preferably be easy to navigate.
A site map is required to help the users go around your site and in case the site map has more than 100 links, then it is advisable to break it into several pages to avoid clutter. If your website is built on a Content Management System like an E-Commerce Store on Magento or Joomla ans it has many pages, break your sitemap into smaller divisions and submit them to Google separately for faster crawling
Come up with essential and precise keywords and make sure that your website features relevant and informative content.
The Google crawler will not recognize text hidden in the images, so when describing important names, keywords or links; stick with plain text.
The TITLE and ALT tags should be descriptive and accurate and the website should have no broken links or incorrect HTML.
The robots.txt file on your web server should be updated regularly and should not block Google’s crawler. This guides crawlers on which directories can or cannot be crawled.
When making a site, do not cheat your users, i.e. those people who will surf your website. Do not provide them with irrelevant content or present them with any fraudulent schemes.
Avoid tricks or link schemes designed to increase your site’s ranking.
Do not employ hidden texts or hidden links.
Google hates the cloaking technique. Just avoid it.
Automated queries should not be sent to Google.
Avoid stuffing pages with irrelevant words and content. Also don’t create multiple pages, sub-domains, or domains with significantly duplicate content.
Avoid “doorway” pages created just for search engines or other “cookie cutter” approaches such as affiliate programs with hardly any original content.
Never Copy ‘word-for-word from any website that existed before yours
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